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Apple Shoes Franchise support system

Our franchising system strength the franchisee' business

Our comprehensive franchise support system is designed to strengthen our business and the franchisee’s business as well.

New franchisees are welcomed in our main store for learning our business

We allow new franchisees to spend some time in our main store to learn our business and we create off-site training programs where new franchisees attend the training.

We provide the necessary tool to help franchisees

We provide systems, tools, supplies and support to help our franchisees to comply with the brand’s system standards and ensure customer satisfaction.

Developing the franchise system is our responsibility

We continuously develop the franchise system to enhance the economic performance for our franchisees.

Our training program is important for building successful franchise business

Our training program plays an essential part in building a successful franchise business. New franchisees must be properly trained and motivated before taking control of the new franchise. Our good training program will not only teach you everything you need to know about products or services – it should also train you in marketing, hiring and managing employees.

We offer administrative and technical support

We offer a continuous administrative and technical support for our franchisees.

Our franchises have a centralized marketing and sales team at HQ who are dedicated to generating campaigns that will strengthen the entire brand.

We hold meetings with our franchisees

We hold meetings and conferences with our franchisees. During these meetings the growth and earnings of the franchise is evaluated. It is also a good opportunity to share any concerns, and to examine new ideas and do strategic planning for the business.

We evaluate the overall performance

The evaluation process is very crucial in order to become a successful franchisor. Therefore, we continuously evaluate the overall performance of our franchisees.

We provide a direct communication with our franchisees by answering questions and offering tips.

We provide workshops and seminars for the management and operation of the store and provide up-to-date sales methods and techniques and other items of information for assisting our franchisees to generate increased revenues.

We provide operating manuals

We provide you with operating manuals that include information about our training program, our brand standards, quality control, our marketing strategies and business advisory support.

franchise marketing and advertising

Marketing assistance

We have a complete marketing plan for our brand to enhance the performance of the franchise.

We also provide field visits and assistance on a continuous basis.

Advertising

We invest in marketing and advertising efforts and in media and public relations efforts.

We offer a regular advertising and promotional materials for our franchisees in advertising of the store, marketing developments and techniques, and business and operational procedures.

We present a marketing and advertising plan for our franchisees and post them on our online sites.

Three elements for a successful franchise

Women's shoes in a shop window in a store, Russia

Building trust

Franchisees rely on franchisors to provide them with excellent training and support, to give them the benefit of their experience, and the tools to get their business started off right. Both parties should maintain honesty and trust to develop a strong relationship.

Clarity and transparency

Clarity and transparency is essential for establishing and maintaining positive franchise relationships and for the continuous improvements in the franchising environment. Both parties should maintain proactive business policies, communication practices and regularly consult with each other for the enhancement of their relations.

A mutually beneficial relationship

Both parties have something to gain from this partnership. It is important to franchisors that their franchisees prosper because their success reflects upon the brand. Thus, franchisees and franchisors alike have a common interest in keeping each franchise location going strong.

A successful franchise requires three essential components

A successful brand.

A franchisor that continues to keep the brand relevant to the consumers.

Dedicated franchisees who are committed to building and operating the franchise system.

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