Our History – Apple Shoes

2009 Establishing our brand

Establishing our brand and establishing the first branches of our merchant activity. The downtown area was chosen to be the headquarters for the company and for the first commercial branch of our brand, because of the frequency with which this region has different cultures, which gives us the opportunity to study all purchasing patterns and their choices for fashion. According to these studies and statistics, the rest of the branches were expanded, and the appropriate places were chosen, until in the year 2020, it reached 6 main branches affiliated to us.

2011 Facing The Challenges

Facing the challenges of the Arab Spring and the resulting political, economic and commercial effects and we succeeded in adapting to the new economic conditions and working on their basis and promoting our products in an appropriate manner for the upcoming economic change and changing consumer segments in our society and changing the behavior and pattern of purchasing forces.

2012 Technologies And Software

The beginning of work in the scientific form of managing the company and branches, through unified databases and using of the latest technologies and software which uses by experts and technicians specializing in this field, and we had a head start in creating our own system in managing branches and product data and customer service.

2014 Developing Production

Developing production and manufacturing and making a breakthrough in local manufacturing, using local resources and distinct raw materials, transferring and using modern technology in manufacturing, and reaching the product to the required quality that meets the needs of the consumer in its various forms.

2015 Intellectual Property

Adopting an intellectual property approach to our product designs, relying on innovation and innovation, and making use of modern studies and research to make designs suitable for the consumer from a technical and scientific point of view.

2019 R&D department

Establishing our research and development department and starting to prepare a map of scientific research to develop our products on sound scientific foundations, and forming a team of researchers and specialized professors to start preparing these researches, which include inventing materials and technologies to meet our manufacturing aspirations to produce products that can compete globally.

2020 London Office

Establishing our commercial office in London, as follows:
Benefiting from the advantages of the European market in establishing and directing institutions.
Benefiting widely and formally from European designers in the field of shoes and bags design. Facilitating cooperation with the European market in the transfer of technology and science related to the field of shoe manufacture, especially sports, including the impressive development of this market. Attracting European investment and European partnerships by granting trade privileges to others.