Our Logo – Apple Shoes

The first word in our brand name “apple”

The idea started when we thought of using some kind of fruit in our brand name.

Why did we choose green apple?

Because it is one of the fruits affecting the femininity and beauty of women and always reflects the vitality and activity of women.
Research has proven that women are linked emotionally and psychologically to apples in general, and green from them in particular, because they contain hormones in their femininity.

Sure information about the association of green apples with women psychologically and physiologically consistent and promotes the choice of green apples as a trademark of our products consistent with our vision and mission that aims to push women towards confidence and empowerment.

The second word in our brand name “shoes”

The documentary “God Save My Shoes” is the first documentary that explores the intimate relationship between women and shoes, and asks and explores why shoes are the most addictive elements for women and how shoes have become a large object for women. Hence, it was necessary, as specialists in this field, to use the word shoes because it has a very large psychological and social effect on women and their purchasing behavior.

Why was green used as the primary color for our identity?

Green is a color that can evoke powerful emotions. It is a dominant color in nature that makes you think of growth. Think of nature and see the incredible variety of shades of green expressing renewal and life.
Green evokes a feeling of abundance and is associated with refreshment and peace, rest and safe. Which makes it the perfect color to express our identity, which supports women with all these meanings

Linguistic and commercial use of the trademark APPLE SHOES

“Apple Shoes” is easy to handle linguistically through the consumer, and scientific experiments have been done on it and tested linguistically.
“Apple Shoes” is a visual mark that is scientifically and technically compatible with its use in various promotional and optical materials and accessories for our products.